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Israel News wrote

""Freediving Israel," founded by Kedmi and Hale in Eilat, is much more than an educational institution or club - it is a home for freediving at the highest level in Israel and the world, and a living, breathing, and connected community has been built around it."

Ynet wrote

"For three days among the mountains of Eilat, 16 bereaved brothers and sisters learned breathing techniques, tried free diving and immersed themselves in ice baths. In between, they found their safe space to share and let loose."

TheMaker wrote

"Ariel Kedmi has been freediving for 13 years, and when he met Adam Hale at one of the courses he taught in Honduras, the two decided to start a business. They opened a freediving school in Eilat, and since the war they have been giving workshops to fighters, in an attempt to reduce the chance of post-traumatic stress disorder among them."